domingo, 10 de julio de 2011

sobre regulaciones y guias en USA


ese es un mundo libre endonde se enfrentan intereses  opuestos pero en libertad y respetando las leyes.

Ese es el tema siempre actual. Hasta cuanto regular. Los que piensan que todo se resuelve con regulaciones y los que creen que no debe existir ninugn tipo de regulacion. El termino medio tambien existe pero es el mas dificil de alcanzar. Los liberales en USA estan por mas regulacion pero son liberales en cuanto a la crianza de los hijos.  Apoyan el aborto, no limites para los hijos, mas libertad sexual etc etc . O sea mas regulacion en la sociedad pero  mas libertad y libertinaje en la familia. Donde es mas facil regular la alimentacion de nuestros hijos? En la familia o en la sociedad?
c mori



Industries lobby against voluntary nutrition guidelines for food marketed to kids

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The food and advertising industries have launched a multi-pronged campaign to squash government efforts to create voluntary nutritional guidelines for foods marketed to children.

Calling themselves the Sensible Food Policy Coalition, the nation's biggest foodmakers, fast-food chains and media companies, including Viacom and Time Warner, are trying to derail standards proposed by four federal agencies. The U.S. Chamber of Commerce has also lent its lobbying muscle to the effort.


Industries lobby against voluntary nutrition guidelines for food marketed to kids

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The guidelines are designed to encourage foodmakers to reduce salt, added sugars and fats in foods and drinks targeted to children. If their products did not meet the standards, foodmakers following the guidelines would refrain from advertising them to children.

The standards would be voluntary and not regulations; companies would not be required to meet them, and the government would have no way to enforce them.

Public-health experts say children, many of whom may lack the critical-thinking skills to understand advertising, are bombarded daily by television ads, Web sites, toy giveaways and cartoon characters promoting junk food. The food and beverage industry spends about $2 billion a year marketing directly to children.

The business community has portrayed the government's guidelines as job-killing government overreach. Foodmakers said the voluntary guidelines are too severe and would prevent them from marketing even relatively healthy foods to children.

Congressional directive

Concerned about rising obesity rates among children, Congress in 2009 directed four agencies — the Federal Trade Commission, the Centers for Disease Control and Prevention, the Food and Drug Administration and the Agriculture Department — to propose nutritional standards that food and beverages should meet in order to be marketed to children. The initiative was a bipartisan effort led by then-Sen. Sam Brownback (R-Kan.) and Sen. Tom Harkin (D-Iowa).

"We allow companies into our homes to manipulate children to want food that will make them sick," said Margo Wootan of the Center for Science in the Public Interest, which is leading a coalition of public-health groups, including the American Heart Association and the American Cancer Society, in support of the guidelines.

The four federal agencies unveiled proposed standards in May and are accepting public comment through Thursday before finalizing them in a report to Congress.

The business community has dispatched lobbyists to Capitol Hill, held conference calls for media and produced a print ad extolling its past successes in lowering sugar, sodium and fat in many foods marketed to children.

The food industry developed its own standards in 2006 for products marketed to children, but critics say that those efforts at self-regulation lack uniformity and that results have been modest. Foodmakers are updating those industry standards and plan to release a new version of them by Thursday.

Advertising executives touted one economic analysis that suggested the government's guidelines would kill 75,000 jobs annually, and the U.S. Chamber of Commerce highlighted a legal scholar's assessment that the voluntary standards would impede commercial speech.

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